Let’s face it, we’re all used to seeing stunning images online these days. With high-tech phones in our pockets and filters galore, we’ve come to expect crisp, well-lit photos at every turn. So when someone’s scrolling through property listings and comes across dark, blurry photos taken at odd angles… the chances are, they will click “next.”

It might sound harsh, but the truth is that great photos can make or break your property sale.

External aerial image of the lovely Fresh Winds, The Dale, Ashley, showcasing a 0.5 acre plot and a glorious swimming pool!

Think about when you shop online, whether it’s for a second-hand jacket on Vinted or a piece of vintage furniture on Marketplace. If the photos look like they were taken in a cave, you’re probably not buying. But if that same item is shown in good lighting, from different angles, and looks like someone actually took a bit of care? You pause and you look. You might even click “add to basket.” The same thing happens when people browse for homes. Quality photos stop the scroll. 

This is one that will no doubt stop your scroll, a showstopping image of the extended kitchen at the historic "Canada Cottage" in Penkhull. These works revealed a water well which the current owners have lovingly kept and restored, and now sits in their kitchen!

And it doesn’t end there. These days, buyers want to feel something when they view a listing. That’s where great marketing comes in, like well-produced video tours that bring your home to life. Think of it as your property’s moment in the spotlight, like a mini feature on your favourite home renovation show. A good video can highlight your home’s best bits and help buyers picture themselves living there, whether it’s Sunday brunch in the kitchen or summer evenings in the garden.

CLICK HERE to view our our outstanding video tour of the beautiful Hill Top House, Nursery Road, Oakhanger. 

With so many properties on the market, standing out is key. Buyers statistically view around 10 homes before making an offer, so you want yours to be one of them. That means giving your home the best chance to shine online, which is where most people start their search.

We’re not saying you need to become a director or start staging your living room, but choosing an agent who understands modern marketing, and actually uses it, is essential. Some agencies are still stuck in the days of grainy window cards and unedited photography. Meanwhile, the best ones are embracing technology to showcase homes in the best possible light (literally and figuratively).

Not only it is essential that your property is presented to its absolute best, WHERE it is showcased is also essential. The property portals are great, but it’s 2025, and so we HAVE to harness the power of social media. Today’s market is predominantly digital, so don’t choose an agent that relies solely on the property portals! Traditional methods alone aren’t enough to get your home the attention, and the offers, it deserves. That’s why Samuel Makepeace Bespoke Estate Agents harness the power of modern social media platforms—Facebook, Instagram, and TikTok—to give your property maximum exposure. With an engaged following, a tailored strategy for each platform, and a clear understanding of how buyers behave online, we help ensure your home stands out in a crowded market.

Facebook: Broad Reach, Local Engagement

With over 8,700 loyal followers across four local areas, our Facebook page is a powerhouse for local property promotion. We don’t just post your property—we strategically target it to the right audience using Facebook’s advanced advertising tools. This means your home appears not only to people actively looking but also to passive viewers who didn’t know they were ready to move—until they saw your perfect property. We use professional photography, engaging video walk-throughs, and interactive posts to capture attention and drive enquiries.

Follow us on Facebook by clicking HERE

Instagram: Visual Impact and Lifestyle Appeal

Instagram is the home of stunning visuals, and that’s exactly how we showcase your property. Through beautiful, curated photo grids, Stories, and Reels, we highlight your home’s best features and create a lifestyle narrative around it. Instagram allows us to connect with a younger, image-conscious audience who value style, detail, and aspirational living—perfect for high-spec homes, renovations, or stylish interiors.

Follow us on Instagram by clicking HERE

TikTok: Viral Potential and Unmatched Reach

TikTok is rapidly becoming one of the most powerful tools in property marketing. With its short-form video content, we bring energy, personality, and creativity to your listing. Whether it’s a walk-through tour, a ‘before and after’ renovation, or a quirky, engaging clip about your home’s best features, TikTok content has massive viral potential. Properties showcased on TikTok often get shared far beyond our local market—bringing in interest from a wider pool of buyers.

Follow us on TikTok by clicking HERE

Why It Matters

Today’s buyers are scrolling before they’re searching. The first place many people see your home isn’t on a property portal—it’s on their social feed. At Samuel Makepeace Bespoke Estate Agents, we don’t just list your property, we launch it with a marketing campaign designed for the platforms where people live, scroll, and shop.

By combining the trust and targeting of Facebook, the visual appeal of Instagram, and the reach and relatability of TikTok, we ensure your property reaches the widest possible audience, attracts genuine interest, and sells faster.

So, if you’re curious about how we use smart, stylish marketing to help homes sell faster—and for the best possible price—get in touch. We’d love to show you how we do it.